Gartner names Happy Returns a 2020 Cool Vendor in Retail
Today, I’m honored to announce that Happy Returns was recognized by Gartner as a Cool Vendor in its latest report, “2020 Cool Vendors in Retail: Meeting Basic Customer Expectations Is More Important Than Ever.”
According to Gartner, “The greatest opportunities that retailers have right now to survive and even thrive are: providing customers’ basic needs consistently, exceeding their expectations.”
Gartner lists five foundational elements for an exceptional customer experience:
Product availability
Right assortment
Ease of finding products
Efficient order fulfillment
Simplified returns
Happy Returns was mentioned in the returns category.
According to Gartner, “Returns, regardless of whether the order was shipped or fulfilled by a store, will need to be simplified if retailers want to capture initial sales. Further, while returns have been viewed as a dreaded obligation, with better insight retailers can convert a return into an exchange and increase customer retention.”
“CIOs in retail engaged in digital transformation and innovation: improve your returns process to ensure it doesn’t deter initial purchases and uses intelligence capabilities to convert returns into exchanges through meaningful recommendations.”
“Customers expect returning a product to be as effortless as making an initial purchase.”
Read our whitepaper to learn how our average customer saves 21% on returns costs, with 10% guaranteed.
Caitlin Roberson
VP of Marketing
Caitlin Roberson is the Vice President of Marketing at Happy Returns. Previously, she served as Director of Enterprise Marketing at Lyft and Partner at top-tier venture capital firm Andreessen Horowitz. Before that, she started and sold a content marketing agency.
